As we all know, the entire main aspiration for any business is frequently to enhance sales and receive more gains. Organizations trying to do this tend to do so by establishing online marketing campaigns and improving their business online wherever they can. Many businesses these days already have their own website where much of their sales are following.

The next Swhich refers to simply requiring the company’s website and their customer services to be of a high and efficient standard. This is to ensure customer satisfaction and maintain a reputable brand image when it comes to customer service levels. A good business example of this is Asos who have a number of customer service schemes and operate daily on their Twitter page to deal with customer inquiries.

Save refers to the savings that businesses make as a result of engaging in digital marketing over traditional marketing. The costs that are associated with traditional marketing such as the cost of print advertising, the cost of physical customer service and the cost of postage and delivery can be hugely reduced once a business engages in digital marketing as all of these things become transformed to an online platform.

This is the final S of the 5 S’s of digital marketing and it is associated with the way that a company builds their brand name and image online; the ‘sizzle’ and ‘sparkle’ that they give to their brand. It is vital when trying to make an impact on your customers and will be the difference between whether they remember your brand or forget it. By creating a positive impact on your online customers, traffic to your website as well as sales would be expected to increase.